Circulation

33Thirty is produced every quarter, at the beginning of each season.

We produce 12,500 copies per quarter – meaning every issue has a shelf life of 3 months.

Residential Delivery

7000 copies delivered every issue to residential letterboxes including Wharewaka, Acacia Bay, Wairakei Village.

Why didn’t you receive a copy in your letterbox?

With direct mail, there is always a percentage of “failed delivery” due to the (most common) following reasons;

Human error, the ‘walker’ misses the letterbox
Human error, the magazine is folded in with other junk mail and the resident throws it all out without realising
The property does not except circulars or junk mail
It is a Rural Delivery address that does not opt in for unaddressed mail. Many new home owners moving into RD addresses wouldn’t even realise it; the previous owners ‘opt out’ and the new owners move in without realising they’re not receiving the circular mail. Only the resident can check and correct this

Rural Delivery

2450 copies delivered every issue to Taupo RD1-RD5 and Turangi RD1-RD2.

We use Reach Media for our rural delivery circuit.

Taupo Delivery

We support our letterbox drop with a monthly top up (3 deliveries in total) per issue to approx. 160 locations throughout the Taupo CBD which includes;

Advertisers
Cafes
Motels
Waiting rooms
Medical centres
Taupo Library
Selected retailers

Accept 33Thirty!

From Spring 2017 on, we have ’33Thirty’ letterbox stickers available for those wanting to avoid junk mail, but wanting to get their own copy of 33Thirty delivered to their home.

Pick one up from our office; 56 Manuka Street, Taupo.

Or grab one at the Taupo District Council main counter; 46 Horomatangi Street, Taupo.